Framework

SiriusDecisions Product Marketing and Management (PMM) Model™. From the website, "The SiriusDecisions Product Marketing and Management (PMM) Model™ is a best-in-class workflow for innovating and marketing new or existing b-to-b offerings. It is derived from data collected through SiriusDecisions proprietary survey and benchmarking processes, representing b-to-b industry best practices for innovation, go-to-market and product lifecycle management." Registration required to download…

Pragmatic Marketing is a leader in product management training and thought leadership. Pragmatic Marketing's framework is the framework hundreds of product management organizations have been built on. From the website, "The Pragmatic Marketing Framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market."