SiriusDecisions Product Marketing and Management (PMM) Model™. From the website, "The SiriusDecisions Product Marketing and Management (PMM) Model™ is a best-in-class workflow for innovating and marketing new or existing b-to-b offerings. It is derived from data collected through SiriusDecisions proprietary survey and benchmarking processes, representing b-to-b industry best practices for innovation, go-to-market and product lifecycle management." Registration required to download the framework.